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Game theory: How companies adapt for the game industry in China

April 17, 2012 By David Cohen

China is a daunting place to bring intellectual property. It’s especially tough for businesses that produce content, like movies and music. Widespread piracy has all but shut out Western publishers, record labels, and television studios. But for the video game industry, the Chinese gaming market is becoming central to growth. Not only is it vast […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Entrepreneurship, Intellectual Property, Technology Tagged With: Angry Birds, Blizzard, Farmville, Game Industry, Game Industry in China, Gaming, Magnet Joy, MMORPG, Online Gaming, Plants vs Zombies, PopCap, Rovio, World of Warcraft, Zynga

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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