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Claudia Masüger on the Chinese Wine Market: Bring your Riesling to Hotpot 

January 23, 2018 By Liu Sha, Deng Yuanyuan

When talking about the Chinese wine market, most Westerners think of baijiu, a strong alcoholic beverage made from grain. But young Chinese have now developed their taste for various non-Chinese wines—red, white and sparkling—and wine can be found at parties, banquets and even dinners serving strongly-flavored Chinese foods, such as hotpot. Claudia Masüger, a businesswoman from Switzerland who has been importing wines to China for over a decade, says the Chinese are becoming more sophisticated in their taste for wine, caring not just for wines, but for pairing food with the right variety of wine. Furthermore, the market for western wine in China is even larger than imagined.

Filed Under: All Articles, China, Consumers, Conversations, Winning in China Tagged With: Alcohol, Chinese Wine Market, Retail, Wine

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