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Not Just Another Day in the Park

December 1, 2016 By Brian Viard

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland China, theme parks may soon turn into a battleground. Wanda Group, a conglomerate that has opened several amusement parks across China over the last few years, has warned Disney about its theme park operations in China. It’s certainly not easy, if possible at all, for Wanda to make Disney unprofitable. Will lowering price at the cost of lowering its own profit help, or improve the quality and service is more practical? Maybe the best solution is to get along with the competitor.

Filed Under: All Articles, Best Practice, Invisible Hand Revealed, Marketing, Strategy Tagged With: Competition, Disneyland, Invisible Hand Revealed, strategy, Wanda Theme Park

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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