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Creating Customer Value is Not Enough

April 1, 2015 By Brian Viard

The price you are able to command for your services doesn’t just depend on how much customer value you create.

Filed Under: All Articles, Best Practice, Employment, ExpertSpeak, Invisible Hand Revealed, Know China, Supply Chain Tagged With: Brian Viard, Employment, Labor, Slider, Taxi App, Value Chain

‘Made in China’ Aims For Sophistication

November 19, 2012 By Iris Mir

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad Day by the US state of North Carolina, a date which commemorates the 20th anniversary of Lenovo’s Thinkpad label. Lenovo, which recently gained the mantle of the world’s largest PC manufacturer, will also soon inaugurate its first US manufacturing plant. […]

Filed Under: 2012, All Articles, Best Practice, Branding, Connections, Consumers, Globalization, Marketing Tagged With: Branding, Made in China, Marketing, Value Chain

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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