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Uniqlo in China: New Threads

January 19, 2016 By Helen Roxburgh

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable prices. It has been steadily building its presence in China over the last decade, and now has ambitious plans to accelerate its growth, most notably through a bold expansion in its number of shops. That might seem sensible given its growing popularity—revenue soared by 21% between August 2014 and 2015 across Uniqlo globally, largely driven by an increase in Greater China revenues of 46% and operating profit of 66%. But is it now at risk of over-reaching itself, particularly given the slowing Chinese economy?

Filed Under: All Articles, Branding, Consumers, Marketing Tagged With: Branding, Fashion, Retail, Uniqlo

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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