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Marketing in the Moment

June 10, 2015 By Li Hui

Social media can be a great tool for marketing in the moment. Also the worst.

Filed Under: All Articles, Best Practice, Branding, Marketing Tagged With: Branding, Infiniti, JD.com, Lei Jun, Marketing Strategy, Meizu, Slider, Social Media, Twitter, Weibo, Xiaomi

Tom Doctoroff on Marketing in the Digital Era

November 26, 2014 By Neelima Mahajan

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, Digital Economy, Marketing, Strategy Tagged With: Apple, BMW, Brand Loyalty, Digital Marketing, Li Ning, Slider, Social Media, Twitter

China Roundup: RMB depreciation; China’s first bond market default; and Xi Jinping heads to Europe

March 21, 2014 By Major Tian

The week that was: The Chinese government chooses not to bail out the beleaguered Chaori; RMB depreciation goes on even as the trading band is widened; Zhejiang Xingrun Real Estate heads for bankruptcy; and Twitter CEO Dick Costello visits Shanghai. China’s debt problems are not disastrous yet? Shanghai-based solar cell manufacturer Chaori Solar Energy and […]

Filed Under: All Articles, China Round-up, Chinese Economy, Connections, Economy, Know China, Real Estate, Technology Tagged With: Aviation, Chinese Real Estate, Currency, Debt, PBOC, RMB, Slider, Twitter, Xi Jinping

China Roundup: LinkedIn Checks into China; Weibo to List on the NASDAQ; and the Renminbi Slides Further

February 28, 2014 By Major Tian

  The week that was: LinkedIn enters China with an innovative model; Sina Weibo plans US listing; the Chinese renminbi depreciates; and banks fight back against internet finance channels.  LinkedIn Connects with China Six months ago people were curious why LinkedIn isn’t blocked in China, like Twitter, Facebook and many other networking sites are. Well, […]

Filed Under: All Articles, China Round-up, Chinese Economy, Connections, Economy, Finance, Know China, Stock Exchange, Technology Tagged With: Alibaba, Apps, China, Facebook, ICBC, Internet FInancing, IPOs, LinkedIn, PBOC, RMB, Sina, Sina Weibo, Slider, Taxis, Tencent, Twitter, WeChat

China’s Social Media Giants

December 13, 2012 By CKGSB Knowledge

  Unknown to most people outside China, the country has a very vibrant social media landscape. A surprisingly large percentage of people across both urban and small-town China are hooked to micro-blogs and social networking service (SNS) products. Over the years, Chinese social media companies have come up with some very innovative products and services, such as Tencent’s WeChat, […]

Filed Under: 2012, All Articles, China, Infographics, Technology Tagged With: Facebook, Infographic, QQ, Qzone, Sina Weibo, Slider, Social Media, Tencent, Twitter

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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