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Africa Calling: How Transsion Rose to Dominate the African Phone Market

December 3, 2018 By Colin Peebles Christensen

To many people in its home market China, Transsion Holdings is a company name they’ve never heard of. But this smartphone maker, based in Shenzhen, taking over 38% market share, is rising to dominate the smartphone market by with its Tecno Mobile, Itel and Infinix. Its success shows what differences can a small company make by truly catering to consumers’ long ignored needs, as said by local tech expert, “Transsion has succeeded because they addressed the problems of the market directly. They make phones with features that are attractive to Africans.”

Filed Under: All Articles, Strategy, Technology Tagged With: Africa, Consumers, Innovation, Smartphone, Tecno, Transsion Holdings

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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