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China Stands Ready to Lead eSports Globally

September 18, 2017 By Chris Russell

eSports is more than playing digital games online. With an estimated market value of $104 million in 2017, it is a multi-billion industry that both traditional and tech companies are pursuing in China. It is about networking, with millions of people watching contests online at a same time, and about a new way for brands to get closer to Chinese millennial, a demographic many find tricky to connect to. Behind the momentum is both digital sophistication and a maturing internet ecosystem in China. Yet to continue expanding, the industry is facing the difficulty of finding an entrance for traditional sports like soccer and basketball.

Filed Under: All Articles, China, Culture, Know China, Sports, Technology Tagged With: Dota2, eSports;, Game Industry, Game Industry in China, Gaming, Honor of Kings;, millennials, Online Gaming, traditional sports

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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