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Brave Old World: The Art of Reviving a Brand

May 14, 2015 By Bennett Voyles

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a brand and keeping it fresh?

Filed Under: All Articles, Best Practice, Branding, Consumers, Know China, Marketing Tagged With: Brand Loyalty, Coca-cola, Consumer Behavior, Google, Slider, The Brave Old World Series

Brave Old World: Managing the Older Workforce

May 4, 2015 By Bennett Voyles

Given the current demographic trends, how companies should gear up to manage an older workforce.

Filed Under: All Articles, Best Practice, Demographics, Employment, Know China, Management, Talent Tagged With: Human Resources, Management, Retirement, Slider, The Brave Old World Series

Brave Old World: Leading the Mature Company

April 29, 2015 By Bennett Voyles

Whether it’s the progress of technology, the rapid growth of the emerging markets, or the nature of capitalism to destroy and renew industries, the challenges of maturity have tended to be overlooked in recent years. Now, however, with many economies slowing down and the world’s population getting progressively grayer, this may need to change. In this series, we look at what it takes for businesses to navigate their middle years. In part 1, we explore what it takes to lead a mature company.

Filed Under: All Articles, Best Practice, Management, Mergers and Acquisitions, Strategy, Winning in China Tagged With: GE, IBM, Innovation, Management, Mergers and Acquisitions, R&D, Slider, The Brave Old World Series

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
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