China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of users in China accessing the internet from mobile platforms reached 74.9%. At 420 million users this is a huge opportunity for advertisers to access their customers constantly and more directly than ever before via mobile advertising. But […]
Social Commerce in China Goes Beyond Sharing
Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. 11th November 2012 marked a watershed moment in the history of e-commerce in China. The date marks Singles’ Day or Guanggun Jie, a curious festival that came up to celebrate bachelorhood. Whatever its origins, today Singles’ Day has become […]
China’s Craigslist Wannabes
Three erstwhile copycats innovate through trial and error, to fight the fierce war over online classifieds market A few years back Ren Jinglei, a university student interning at an IT company in Beijing, decided to buy a bicycle to ease his commute to the office. Like an increasing number of Chinese people, Ren prefers to […]
Socially commercial
In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how they can improve customer service. Facebook recently partnered with Amazon.com to generate recommended gift lists based on Facebook users’ favorite books and movies, recent activity, and what friends have liked. The telecommunications company Verizon monitors […]
It’s about more than just the money
When online retailer Jingdong Mall, also known as 360buy.com, announced its plans to raise up to $5 billion for a 2012 IPO, everyone began to speculate: Is it due to high profits, or no profits? Should they be going public so early? A few key issues shed some light. First of all, it is without […]
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