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Socially commercial

April 10, 2012 By Lucille Liu

In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how they can improve customer service. Facebook recently partnered with Amazon.com to generate recommended gift lists based on Facebook users’ favorite books and movies, recent activity, and what friends have liked. The telecommunications company Verizon monitors […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Marketing Tagged With: Amazon, Facebook, Social Commerce, Social Media, Tao Jianghu, Taobao, Xiaomi

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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