You are invited to download the June issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: The Future of Freemium: In light of the recent debate over whether WeChat should start charging its users, CKGSB Magazine takes a close look at the freemium model in which a company provides the bulk of its services […]
Bottom of the Pyramid and Beyond: The Thinker Interview with Stuart Hart
In the year 2002, C.K. Prahalad and Stuart Hart published a groundbreaking article in Strategy+Business magazine that introduced to the world the idea of the Bottom of the Pyramid (BOP). The idea, which says that the poor present a vast untapped business opportunity, and if companies serve the poor, they can help eradicate poverty and […]
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