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Making Sense of the Chinese Consumer Revolution

July 2, 2015 By Chris Russell

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, Know China, Marketing Tagged With: Brand Loyalty, Chinese Consumers, Consumer Behavior, Digital Marketing, Luxury, Slider, Social Media, Starbucks, Taobao, Tmall

Starbucks in China: A Matcha Latte and Mooncakes, Please

June 11, 2015 By Li Hui

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.

Filed Under: All Articles, Best Practice, Infographics, Know China, Retail, Strategy, Winning in China Tagged With: China Strategy, China-fication, Chinese Consumers, Localization, Slider, Starbucks

Starbucks Prices in China: How Much For a Cup of Coffee?

November 19, 2013 By Brian Viard

CCTV’s recent report examining Starbucks prices in China has created a storm in a coffee cup. Are the concerns cited by CCTV valid? Much has been made of a CCTV report concerning the high price of a cup of Starbucks coffee in China. CCTV-13, one of China’s state-sponsored television stations, ran a report on October […]

Filed Under: All Articles, Economics, ExpertSpeak, Invisible Hand Revealed, Know China Tagged With: CCTV, Invisible Hand Revealed, Pricing, Slider, Starbucks

Starbucks: Grinding away at China’s tea culture?

November 4, 2010 By CKGSB Knowledge

For thousands of years, the teahouse has served as the quintessential hangout for the people of China, starting from the Tang Dynasty and continuing through to the late 20th century. However, the younger generation has embraced coffee as the new tea and Starbucks is now the destination of choice. With China’s rapid rise and newfound […]

Filed Under: 2010, All Articles, Best Practice, Connections, Consumers, Emerging Economies, Know China, Retail, Society Tagged With: Coffee, Lifestyle, Starbucks, Tea

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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