Chinaʼs golfing prodigies have burst on to the world golfing scene, showing just how far the sport has come
Sportswear brand Li-Ning Struggles to Hold it Together
Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning epitomized the image of a powerful, rising China when he soared across the Bird’s Nest in one of the Olympics’ arguably most unforgettable moments. The image of a rising China did not just end there, for […]
New highs for Peak and Chinese Sportswear ahead?
This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]
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