China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it be able to knock out the likes of Nike and Adidas to reach its goal?
Chinaʼs golfing prodigies have burst on to the world golfing scene, showing just how far the sport has come
Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning epitomized the image of a powerful, rising China when he soared across the Bird’s Nest in one of the Olympics’ arguably most unforgettable moments. The image of a rising China did not just end there, for […]
This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]