Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in any of China’s big cities, it seems every single person is completely immersed in their cell phone screen, tapping for news reports, scrolling through online forums, playing games, catching up on soaps. From kids to grandparents, […]
Online Video Killed the TV Star
The booming online video industry is changing viewer dynamics in China. The future holds more consolidation—and increasingly sophisticated offerings. When Youku was launched in 2006, it was called a Youtube clone. Seven years later Youku has become China’s leading online video hosting service and boasts of 14 million unique daily users. Interestingly, according to Alexa […]
Search Engine Scuffles: Why lightweight Sogou is still an Important Player
Chinese search engine lightweight, Sogou, has recently garnered industry-wide attention and sparked rumors of a takeover by heavyweight Baidu. What’s all the fuss about? Sogou, literally translated as “Search Dog”, is one of China’s largest search engines with approximately 400 million active users. The search engine couples unique Chinese language keyword input software with a […]
Microsteps
Wang Keqin’s office is not the polished workplace you might expect from a major Chinese charity. The space is borrowed, the furniture donated. As Wang expounds on China’s social problems, he whips out a tissue and scrapes a thick coating of dust from his desktop. And yet, thanks to Wang’s fresh approach to online fundraising, […]
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