“As a father, I want our children to know that rhinos are not just pictures in the book,” says Prince Williams, the Duke of Cambridge, in a campaign video on wildlife protection. Behind this campaign is WildAid, an NGO with the catchy slogan: “When the buying stops, the killing can too.” WildAid’s mission is to end illegal wildlife trade and slow down climate change. It focuses on the end consumer hoping that reducing demand would force the supply side to curtail itself. In this interview WildAid’s Chief Representative for China May Mei explains the significance of the emphasis on demand reduction and WildAid’s successes in China so far.
How are environmental, social and governance (ESG) issues adressed in business in China? Most companies don’t bother to look beyond the typical metrics that define success or failure of a business, such as sales, revenues and profitability. But that is beginning to change now as an increasing number of institutional investors have also started looking into […]