Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight, while some much hyped (and technologically sound) releases, such as Sony’s Blu-Ray discs, bombed in the market? The diffusion of innovation, or the likelihood and speed at which innovations and technologies spread, is a tricky science. There […]
Jiepang is more than just China’s Foursquare: Interview with CEO David Liu
Jiepang CEO David Liu on how the social networking service is innovating to offer a better user experience–and how it is more than just a Foursquare clone. Founded back in 2010 by Californian David Liu, mobile social networking service Jiepang initially aimed to fill the perceived need for a service like Foursquare, which is blocked in […]
Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Social Commerce in China Goes Beyond Sharing
Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. 11th November 2012 marked a watershed moment in the history of e-commerce in China. The date marks Singles’ Day or Guanggun Jie, a curious festival that came up to celebrate bachelorhood. Whatever its origins, today Singles’ Day has become […]
China’s Social Media Giants
Unknown to most people outside China, the country has a very vibrant social media landscape. A surprisingly large percentage of people across both urban and small-town China are hooked to micro-blogs and social networking service (SNS) products. Over the years, Chinese social media companies have come up with some very innovative products and services, such as Tencent’s WeChat, […]
Socially commercial
In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how they can improve customer service. Facebook recently partnered with Amazon.com to generate recommended gift lists based on Facebook users’ favorite books and movies, recent activity, and what friends have liked. The telecommunications company Verizon monitors […]
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