CKGSB Knowledge

China-focused leadership and business analysis

  • Know China
    • Chinese Economy
      • Airline Industry
      • Agriculture
      • Automobile Industry
      • Business Conditions Index
      • Logistics
      • Manufacturing
      • Movie Industry
      • Real Estate
      • Retail
      • Tourism
    • Society
      • Consumers
      • Culture
      • Demographics
      • Sports
    • Economics
    • Employment
    • Environment
    • Policy and Law
    • Resources
  • Finance
    • Internet Finance
    • Banking
    • Stock Markets
    • Private Equity
  • Digital Economy
    • eCommerce
    • Technology
    • Digital Marketing
    • O2O
  • Connections
    • Economy
    • Emerging Economies
    • International Trade
    • Globalization
  • Winning in China
    • Multinationals in China
    • Joint Ventures
    • Mergers and Acquisitions
  • Best Practice
    • Marketing
    • Management
    • Creativity
    • Branding
    • Social Good
      • CSR
      • Social Entrepreneurship
      • Sustainability
    • Entrepreneurship
    • Innovation
    • Strategy
    • Intellectual Property
    • Supply Chain
    • Talent
  • ExpertSpeak
    • Conversations
    • C-Suite
    • The Thinker Interview
    • The Chinapreneurs
    • Invisible Hand Revealed
    • Opinion

Networking 2.0 Series: How to Work Your Network

August 2, 2017 By Bennett Voyles

Over the past couple decades, we have been told over and over again that the most important sources for job information are weak ties—in other words, acquaintances. But now we have an embarrassment of riches in terms of the tools and platforms available to us. It’s more information than we can ever take in, and we have a vast number of connections with people—connections that are often very vague and shallow. So knowing how to make the most of online networks has become increasingly difficult, even as it has become more important.

Filed Under: All Articles, Best Practice, Connections Tagged With: Career, LinkedIn, Network, Networking series, online networks;, Social Media

Alternatives to the Annual Performance Review

September 21, 2015 By Bennett Voyles

Companies are abandoning the age-old tradition of the annual performance review. What can possibly replace it

Filed Under: All Articles, Best Practice, Digital Economy, Management, Talent, Technology Tagged With: Big Data, Decision-making, Employment, Human Resources, Management, Slider, Social Media

How LinkedIn China Learnt How to Win Friends and Influence People

July 14, 2015 By Li Hui

In China, LinkedIn is offering its tried and tested formula of professional networking with some unique twists.

Filed Under: All Articles, Best Practice, Branding, Infographics, Strategy, Winning in China Tagged With: China-fication, Infographics, LinkedIn, Localization, Network, Slider, Social Media, WeChat

Making Sense of the Chinese Consumer Revolution

July 2, 2015 By Chris Russell

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, Know China, Marketing Tagged With: Brand Loyalty, Chinese Consumers, Consumer Behavior, Digital Marketing, Luxury, Slider, Social Media, Starbucks, Taobao, Tmall

OnePlus and its Global-First Strategy

June 23, 2015 By Major Tian

Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?

Filed Under: All Articles, Best Practice, C-Suite Interview, Conversations, Digital Economy, Strategy, Technology, The Chinapreneurs Tagged With: Competition, Huawei, Marketing Strategy, OnePlus, Slider, Smartphone, Social Media, The Chinapreneurs, Xiaomi

Marketing in the Moment

June 10, 2015 By Li Hui

Social media can be a great tool for marketing in the moment. Also the worst.

Filed Under: All Articles, Best Practice, Branding, Marketing Tagged With: Branding, Infiniti, JD.com, Lei Jun, Marketing Strategy, Meizu, Slider, Social Media, Twitter, Weibo, Xiaomi

First Response: a Crisis Management Strategy for China

February 9, 2015 By Jen Swanson

As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

Filed Under: All Articles, Best Practice, Consumers, Management, Marketing Tagged With: CCTV, Chinese Consumers, Chinese Market, Communication, Crisis Management, Food Safety, McDonald's, Media, Public Relations, Slider, Social Media

China Statistics: R&D spending, Automobile Sales and Bad Loans

December 5, 2014 By CKGSB Knowledge

The China statistics you need to know: from data on growth in R&D spending to flagging automobile sales and China’s precious metal exports.

Filed Under: All Articles, Automobile Industry, China, Chinese Economy, Digital Economy, eCommerce, Infographics, Know China, Technology Tagged With: Alibaba, Apple, Automobiles, Aviation, Infographic, Loans, R&D, Samsung, Smartphone, Social Media, Xiaomi

Tom Doctoroff on Marketing in the Digital Era

November 26, 2014 By Neelima Mahajan

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, Digital Economy, Marketing, Strategy Tagged With: Apple, BMW, Brand Loyalty, Digital Marketing, Li Ning, Slider, Social Media, Twitter

Facebook’s Social Experiment: A Marketer’s Perspective

July 29, 2014 By Major Tian

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]

Filed Under: All Articles, Best Practice, Consumers, Marketing Tagged With: Advertising, Consumer Behavior, Consumers, Facebook, Sheryl Sandberg, Slider, Social Media

  • 1
  • 2
  • Next Page »

About

Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Read the Knowledge Magazine

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship
  • CKGSB Professor Fan Xinyu Joins 400 Visionaries to Discuss Asia’s Future at Globally Renowned Horasis Asia Meeting

About Us

  • CKGSB Knowledge Reader Survey
  • Contact
  • Copyright Statement
  • Know What’s Next for Business in China and Beyond
  • Publications
  • The CKGSB Knowledge team

Follow us

RSSTwitterFacebookLinkedinYoutube

Search

Magazine

Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Most Popular Articles

  • The Thinker Interview with Philip Kotler, the Father of Marketing
  • The Big Cover-up: Tattoo Culture in China
  • Getting Ahead: The Effect of China's Social Credit System
  • Taking First Place
  • Climate Change and Fake News

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

Copyright © Cheung Kong Graduate School of Business. All Rights Reserved. ICP1057951