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Will WeChat Succeed in Mobile Commerce?

August 26, 2014 By Li Hui

WeChat, China’s wildly popular social messaging app, is experimenting with mobile commerce in a bid to become an all-in-one platform. What are the odds of success? Twenty two-year-old Yin Junyu has been selling fashion accessories made of synthetic pearls and designer jewelry replicas for the last two years at a small store in Beijing’s Tongzhou […]

Filed Under: All Articles, Digital Economy, eCommerce, Mobile Commerce, Technology, Videos Tagged With: Dianping.com, Facebook, JD.com, Mobile App, Mobile E-Commerce, Mobile Payments, Online Shopping, Slider, Social Commerce, Tencent, WeChat

Social Commerce in China Goes Beyond Sharing

January 28, 2013 By Iris Mir

Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. 11th November 2012 marked a watershed moment in the history of e-commerce in China. The date marks Singles’ Day or Guanggun Jie, a curious festival that came up to celebrate bachelorhood. Whatever its origins, today Singles’ Day has become […]

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Know China, Retail, Technology Tagged With: Alibaba, E-Commerce, E-Commerce in China, Meilishuo, Microblogging, Mogujie, Slider, Social Commerce, Social Media, Taobao, Yihaodian

Socially commercial

April 10, 2012 By Lucille Liu

In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how they can improve customer service. Facebook recently partnered with Amazon.com to generate recommended gift lists based on Facebook users’ favorite books and movies, recent activity, and what friends have liked. The telecommunications company Verizon monitors […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Marketing Tagged With: Amazon, Facebook, Social Commerce, Social Media, Tao Jianghu, Taobao, Xiaomi

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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