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Facebook’s Social Experiment: A Marketer’s Perspective

July 29, 2014 By Major Tian

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]

Filed Under: All Articles, Best Practice, Consumers, Marketing Tagged With: Advertising, Consumer Behavior, Consumers, Facebook, Sheryl Sandberg, Slider, Social Media

Leaning in with Sheryl Sandberg

September 12, 2013 By Xin En Lee and Neelima Mahajan

Sheryl Sandberg, the Chief Operating Officer of Facebook, wants to see more women in the corner office. Sheryl Sandberg, the Chief Operating Officer of Facebook, has turned herself into an evangelist for women. Sandberg, who regularly ranks on various lists of the most powerful women in the world, believes that there is no such thing […]

Filed Under: All Articles, Best Practice, Conversations, Management, Q&A, Talent, Videos Tagged With: Facebook, Sheryl Sandberg, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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