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Can Shanghai Tang Become the definitive Chinese luxury brand?

April 9, 2013 By Ambika Behal

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Creativity, Culture, Know China, Management, Retail, Society Tagged With: Branding, Chinese Luxury Brands, David Tang, Luxury Brands, Luxury Goods, Made in China, Richemont, Shanghai Tang, Slider

China Markets its Marketing Strategy

October 22, 2012 By Ambika Behal

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Know China, Marketing, Retail, Strategy Tagged With: Bosideng, Branding, Brands, Chinese Brands, Globalization, Marketing Strategy, Shanghai Tang, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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