In the year 2002, C.K. Prahalad and Stuart Hart published a groundbreaking article in Strategy+Business magazine that introduced to the world the idea of the Bottom of the Pyramid (BOP). The idea, which says that the poor present a vast untapped business opportunity, and if companies serve the poor, they can help eradicate poverty and […]
The New Idea Factories
GE’s past success in China hinged on localization. Its future, however, might be in reverse innovation. Rising oil prices and the global financial crisis have dealt a harsh blow to the global aviation sector. The Chinese aviation industry, however, is bucking the […]
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