Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world’s largest white goods manufacturer—and a world-class brand. China has never been at the forefront of management innovation. Whenever you talk of management innovation, the companies that come to mind are GE, Procter and Gamble, Whole […]
Pearl River Piano: Building a Chinese brand for the global market
Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone a major transformation from a national brand to a competitive global producer and seller of high quality pianos. Becoming competitive on a global scale meant the necessity of producing the highest quality pianos in order to meet […]
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