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Price Wars and Why Companies Just Can’t Get Along

November 3, 2015 By Brian Viard

When I was in grade school, fights would occasionally break out on the playground. The commencement of these fights was usually hard to predict: one boy would make a remark to another boy that he did not like, the words would become more heated and then a fight would erupt. Fortunately, these fights usually subsided quickly with no one hurt. Fights between firms can also occur. It is usually in firms’ interests to cooperate and keep prices high. Despite this, firms sometimes engage in ruinous price wars. Although often as unpredictable as schoolyard skirmishes, fights between firms are sometimes a bit more predictable. Here’s how.

Filed Under: All Articles, Economics, ExpertSpeak, Invisible Hand Revealed Tagged With: Beijing Taxis, Price Wars

Will Competition Work in Chinese Industries?

August 12, 2014 By Brian Viard

Can increased competition in Chinese industries help the country meet its goals for greater reforms? During last November’s Third Plenum, the party’s Central Committee unveiled a blueprint for reform to drive greater economic growth in China.[1] An important component of these reforms is an increase in market competition.While the Central Committee is perhaps thinking primarily of the […]

Filed Under: All Articles, Chinese Economy, Economics, ExpertSpeak, Invisible Hand Revealed, Know China Tagged With: Brian Viard, C-trip, Chinese Market, Competition, Economic Reform, Industry, Price Wars, Slider

What a Difference a Word Makes

November 1, 2012 By Brian Viard

CKGSB, Brian Viard

Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time I discussed a price war between China’s largest electronics retailers in which all three promised to price their home appliances below the other two. I explained how such a promise to “beat” any price offered by rivals resulted in a “death […]

Filed Under: 2012, All Articles, Best Practice, ExpertSpeak, Invisible Hand Revealed, Know China, Marketing, Retail Tagged With: Carrefour, Game Theory, Invisible Hand Revealed, Price Wars, Wal-Mart

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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