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Lenovo Business Strategy: Are Smartphones the Path to Success?

July 5, 2016 By Xin En Lee

The writing is there on the wall for all to see: the era of personal computers is over and this is the age of smartphones. Lenovo, a giant PC maker, seems to be late to the party. The hotly contested Chinese smartphone market already has strong global players like Apple and Samsung, and aggressive domestic brands like Huawei, Xiaomi and ZTE. How can Lenovo gain a foothold in such a competitive market? Will selling in overseas markets help? Will its Motorola acquisition be of use? And finally, can Lenovo become the proverbial dark horse that catches up from behind and ultimately wins the race?

Filed Under: All Articles, Digital Economy, Strategy Tagged With: Lenovo, Personal Computer, Smartphone

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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