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Dorie Clark on Defining Your Personal Brand

September 19, 2016 By Bennett Voyles

Define your personal brand and establish your public reputation

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk for disruption and job security is much less than it was in the past. One way to safeguard your professional life is to develop a strong reputation to fit in with the changing market. However building a public reputation is never easy: finding your uniqueness, how other people think of you and what to listen to can all become barriers to self-promotion. In this interview Dorie Clark, the author of two popular personal branding books, explains a step-by-step approach for individuals who are interested in creating their personal brand.

Filed Under: All Articles, Branding, Conversations, Management, Q&A Tagged With: Conversation, Personal branding, Q&A, Shine and Rise series

Build Your Career and Build Your Personal Brand

August 31, 2016 By Bennett Voyles

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which means that management has less time to get to know you and your capabilities. If you want to get ahead, coaches and other talent management experts say, you can’t wait for your boss to nurture you. Instead, you need to invest more time both developing your own capabilities and making sure decision-makers appreciate your talents and see your potential. How do you build your career and ensure you get the chances you deserve?

Filed Under: All Articles, Branding, Marketing Tagged With: Career, Personal branding, Shine and Rise series

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
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  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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