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Pearl River Piano: Building a Chinese brand for the global market

August 28, 2010 By CKGSB Knowledge

Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone a major transformation from a national brand to a competitive global producer and seller of high quality pianos. Becoming competitive on a global scale meant the necessity of producing the highest quality pianos in order to meet […]

Filed Under: 2010, All Articles, Best Practice, Branding, Consumers, Culture, Know China, Manufacturing, Marketing, Strategy Tagged With: Country of Origin, Localization, MNE, OEM, Original Equipment Manufacturer, Pearl River Piano, QC, Quality Control

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