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New highs for Peak and Chinese Sportswear ahead?

March 31, 2010 By CKGSB Knowledge

This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]

Filed Under: 2010, All Articles, Best Practice, Consumers, Know China, Marketing, Retail, Sports Tagged With: Adidas, Apparel, Nike, Peak, Peak Sports Products Company, Sportswear

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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