Technology has helped demolish walls between different industries and many tech giants are investing in different sectors. LeEco stands out amongst its peers for its ambition and audacity, its ultimate ambition is to build an ecosystem through quick—and diversified—acquisitions and investments. The company has transformed from one focusing on just video content to one that makes smart TVs, smartphones and even cars and virtual reality headsets. Although many people doubt its capabilities, the company seems to be doing well financially. But what does the future hold? Will its audacious plans succeed?
If there’s one activity that unites China’s subway commuters, it’s huddling over their smartphone screens to watch the latest local, South Korean or Western TV shows downloaded or streamed from one of China’s many video websites. They’re part of a wider trend where more and more consumers are heading online to find their entertainment, and government statistics show music and video are the fourth and fifth most popular uses for the internet, respectively. But for all the prodigious growth, monetizing the interest has been a different matter. That is largely due to a pervasive culture of free, on-demand content, but that may be set to change.
Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in any of China’s big cities, it seems every single person is completely immersed in their cell phone screen, tapping for news reports, scrolling through online forums, playing games, catching up on soaps. From kids to grandparents, […]
The booming online video industry is changing viewer dynamics in China. The future holds more consolidation—and increasingly sophisticated offerings. When Youku was launched in 2006, it was called a Youtube clone. Seven years later Youku has become China’s leading online video hosting service and boasts of 14 million unique daily users. Interestingly, according to Alexa […]