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O2O Primer: Online to Offline Commerce in China

September 30, 2014 By Li Hui, Major Tian and Neelima Mahajan

Online to Offline commerce, or O2O, is being heralded as the next big thing in China’s e-commerce sector. Why is it so popular and who are the key players?

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Infographics, O2O, Technology Tagged With: Airbnb, Alibaba, Alipay, Baidu, eCommerce, GroupOn, Infographic, O2O, Slider, Taobao, Tencent, Uber, Vanke, Wanda, WeChat

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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