As app stores gain traction in China, companies vie to get a piece of the pie. When China’s independent app store Wandoujia was launched in 2010, there were less than a million Android smartphones in China. In contrast, today Android devices account for 86% of the country’s total 200 million smartphones. Back in 2010, Wandoujia’s […]
Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Mobile Advertising: Tailor-Made in China
China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of users in China accessing the internet from mobile platforms reached 74.9%. At 420 million users this is a huge opportunity for advertisers to access their customers constantly and more directly than ever before via mobile advertising. But […]
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