WeChat, China’s wildly popular social messaging app, is experimenting with mobile commerce in a bid to become an all-in-one platform. What are the odds of success? Twenty two-year-old Yin Junyu has been selling fashion accessories made of synthetic pearls and designer jewelry replicas for the last two years at a small store in Beijing’s Tongzhou […]
How Mobile E-Commerce is Reshaping China’s Retail Landscape
Mobile e-commerce is booming in China, so much so that traditional PC based e-commerce sites are feeling the heat. “Laptop + Digital Camera – RMB 899! Laptop +Mobile Phone – RMB 2,000! Take advantage of these amazing package deals NOW!” This is not a late-night TV shopping program. Despite the shrill insistence by shopping network […]
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