China strives to be a consumer-based economy, so it isn’t surprising that advertising spending has risen by leaps and bounds over the past few years, especially as people become more affluent and are expecting tailored ads. However, the ad spend is also changing to reflect the times. Mobile spending has risen ten-folds in the past three years, while print spending is slowly dropping off. Outdoor ads see consistent growth, while online advertising in 2015 was not as popular as it was in 2014. More changes are sure to come along as the digital disruption continues.
“Cheetah Mobile Grew Fast Because of Our Globalization Strategy”
Cheetah Mobile CEO Sheng Fu on how the company became a big mobile app developer with global reach in just a few years and is thriving despite its free-to-use model. Chances are that unless you are in the mobile internet business, you may not have heard of Cheetah Mobile. The reason is simple: Cheetah Mobile, which was […]
Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising, new sources of competition and more. Few publications have the kind of loyal readership that The Economist enjoys. Despite being more than 170 years old (it was first published in 1843), the magazine has continued […]
The Next Advertising Revolution
Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the mobile internet trigger the next big revolution in advertising? Picture this: while toying around on his phone, a user clicks on an image of an empty hotpot, which instantly transforms into a hotpot full of […]
Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Mobile Advertising: Tailor-Made in China
China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of users in China accessing the internet from mobile platforms reached 74.9%. At 420 million users this is a huge opportunity for advertisers to access their customers constantly and more directly than ever before via mobile advertising. But […]
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