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Spreading Their Wings: How Millennials Turn the World of Travel Upside-down

September 19, 2018 By Lu-Hai Liang

Chinese millennials promise to reshape the global tourism industry. Unlike their parents’ generation, who preferred to travel abroad on Chinese-organized tour groups, today’s young Chinese are independent, individualistic and willing to try more adventurous vacations. This shift is opening up huge new opportunities for travel and tourism operators worldwide. They can now advertise directly to China’s 400 million children of the 1980s and 1990s, who often book their next trip online and on impulse. For operators able to target this group, the rewards can be spectacular. Chinese millennials already make more overseas trips than all American tourists combined.

Filed Under: All Articles, China, Consumers, Know China, Tourism Tagged With: millennials, Tourism, Travel

China Stands Ready to Lead eSports Globally

September 18, 2017 By Chris Russell

eSports is more than playing digital games online. With an estimated market value of $104 million in 2017, it is a multi-billion industry that both traditional and tech companies are pursuing in China. It is about networking, with millions of people watching contests online at a same time, and about a new way for brands to get closer to Chinese millennial, a demographic many find tricky to connect to. Behind the momentum is both digital sophistication and a maturing internet ecosystem in China. Yet to continue expanding, the industry is facing the difficulty of finding an entrance for traditional sports like soccer and basketball.

Filed Under: All Articles, China, Culture, Know China, Sports, Technology Tagged With: Dota2, eSports;, Game Industry, Game Industry in China, Gaming, Honor of Kings;, millennials, Online Gaming, traditional sports

Managing Millennials in the Workplace

June 12, 2017 By Bennett Voyles

For most of human history, integrating a new generation into society has been pretty straightforward: The youngsters were shown what needed to be done, they did it as well as they could (or faced serious consequences if they didn’t), and, over time, earned a place for themselves in society. But things are different now. Executives all over the world have reported that they have difficulty not only managing this new generation but even understanding them. These young employees, their managers say, are responding differently from prior generations to everything, from assignments to incentives. Can managers cope with a new generation?

Filed Under: All Articles, Demographics, Employment, Management Tagged With: Demographics, Employment, millennials, Talent Management

New Youth: Understanding China’s Millennials

February 3, 2016 By Chris Russell

China’s millennials are an increasingly complex demographic, who as well as enjoying the fruits of China’s reform and opening up are also beset by all manner of societal and economic pressures, making them arguably much more different from their parents than their Western counterparts are from theirs. From an ever tougher job market to unobtainable home prices, millennials have to navigate a world with less security than was enjoyed by previous generations, all amidst slowing economic growth, to boot. And the many companies looking to sell to this increasingly important generation of consumers will have to grapple with all these issues, too.

Filed Under: All Articles, Demographics, Know China Tagged With: Demographics, millennials

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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