In China a healthy gaming culture centered around PC games, and more recently, mobile games, is thriving. Despite a historic decision by China’s Ministry of Culture in January 2014 to lift its 14-year ban on video game consoles, foreign console companies Sony and Microsoft have largely failed to woo China’s 517 million gamers. In July 2015, Niko Partners estimated that fewer than 550,000 of Sony Playstation 4 and Microsoft Xbox One, combined, will be sold in China by the end of the year, a pittance compared to the profits made by both PC and mobile gaming. Both companies are trying to make headway in this potentially fruitful market.
Firing the Annual Performance Review
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China Roundup: China PMI index up; raids on Microsoft and Alibaba invests in Kabam
This week, China PMI index (Purchasing Managers Index) showed a slight improvement as did the Shanghai Composite Index; Microsoft likely to face anti-monopoly charges; and Tesla changes its stance on charging stations. Numbers You Should Know Even as the world is still taking in all the economic data released by the US this week, here […]
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