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China-focused leadership and business analysis

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OnePlus and its Global-First Strategy

June 23, 2015 By Major Tian

Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?

Filed Under: All Articles, Best Practice, C-Suite Interview, Conversations, Digital Economy, Strategy, Technology, The Chinapreneurs Tagged With: Competition, Huawei, Marketing Strategy, OnePlus, Slider, Smartphone, Social Media, The Chinapreneurs, Xiaomi

The Subscription Economy: Why Subscriptions are More Popular than Ever

June 17, 2015 By Bennett Voyles

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in fashion. Here’s why.

Filed Under: All Articles, Best Practice, Consumers, Know China, Marketing Tagged With: Big Data, Brand Loyalty, Marketing Strategy, Retail, Slider, Subscription Economy

Marketing in the Moment

June 10, 2015 By Li Hui

Social media can be a great tool for marketing in the moment. Also the worst.

Filed Under: All Articles, Best Practice, Branding, Marketing Tagged With: Branding, Infiniti, JD.com, Lei Jun, Marketing Strategy, Meizu, Slider, Social Media, Twitter, Weibo, Xiaomi

Of Rickshaws, Cats and Uber China

April 23, 2015 By Li Hui

Uber China is going all out to woo customers with quirky promotions. Here’s how.

Filed Under: All Articles, Best Practice, Creativity, Marketing, Strategy, Winning in China Tagged With: Didi Dache, Kuaidi Dache, Localization, Marketing Strategy, Slider, Uber, Yidao Yongche

Infiniti China: Taking On the Country’s Luxury Car Market

September 10, 2014 By Neelima Mahajan and Major Tian

Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Conversations, Know China, Manufacturing, Marketing, Strategy, Videos Tagged With: Automobiles, BMW, Chinese Car Market, Daniel Kirchert, Infiniti, Localization, Marketing Strategy, Nissan, Slider, Sponsorship, Video Interview

Can Amazon’s Fire Phone Replicate the Kindle’s Success?

August 5, 2014 By Major Tian

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get the Fire Phone in the hands of customers already addicted to other smartphones like the iPhone. Since its introduction in June, Amazon’s new gadget, the Fire Phone, has drawn lots of skepticism on whether the phone […]

Filed Under: All Articles, Best Practice, Consumers, Conversations, Digital Economy, eCommerce, Marketing, Q&A, Technology Tagged With: Amazon, Business Models, Consumers, E-Books, E-reading, eCommerce, Fire Phone, Google, Jeff Bezos, Kindle, Marketing Strategy, Slider, Smartphone, Technology

Diffusion of Innovation: What Sticks, What Doesn’t and Why

May 6, 2014 By Neelima Mahajan

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight, while some much hyped (and technologically sound) releases, such as Sony’s Blu-Ray discs, bombed in the market? The diffusion of innovation, or the likelihood and speed at which innovations and technologies spread, is a tricky science. There […]

Filed Under: All Articles, Best Practice, Branding, Conversations, Creativity, Innovation, Marketing, Q&A, Strategy, Technology, Videos Tagged With: Apple, Creativity, Facebook, Innovation, Marketing Strategy, R&D, Research, Slider, Social Media

Box Office Sales: It’s all a Matter of Timing (Part 1)

April 7, 2014 By Brian Viard

  Box office sales are a function of movie release timings, but warding off competition is a different ball game altogether.   If you have ever watched James Dean in the movie Rebel Without a Cause, you probably remember the famous scene in which Dean’s character Jim Stark plays a game of “chicken” against the […]

Filed Under: All Articles, Best Practice, ExpertSpeak, Invisible Hand Revealed, Know China, Marketing, Movie Industry, Strategy Tagged With: Film Production, Game Theory, Invisible Hand Revealed, Marketing Strategy, Movie Industry, Slider

China Markets its Marketing Strategy

October 22, 2012 By Ambika Behal

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Know China, Marketing, Retail, Strategy Tagged With: Bosideng, Branding, Brands, Chinese Brands, Globalization, Marketing Strategy, Shanghai Tang, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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