Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in fashion. Here’s why.
Social media can be a great tool for marketing in the moment. Also the worst.
Uber China is going all out to woo customers with quirky promotions. Here’s how.
Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.
Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get the Fire Phone in the hands of customers already addicted to other smartphones like the iPhone. Since its introduction in June, Amazon’s new gadget, the Fire Phone, has drawn lots of skepticism on whether the phone […]
Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight, while some much hyped (and technologically sound) releases, such as Sony’s Blu-Ray discs, bombed in the market? The diffusion of innovation, or the likelihood and speed at which innovations and technologies spread, is a tricky science. There […]
Box office sales are a function of movie release timings, but warding off competition is a different ball game altogether. If you have ever watched James Dean in the movie Rebel Without a Cause, you probably remember the famous scene in which Dean’s character Jim Stark plays a game of “chicken” against the […]
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]