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China-focused leadership and business analysis

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The Thinker Interview with Philip Kotler, the Father of Marketing

October 8, 2013 By Neelima Mahajan

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing. He trained as an economist at the University of Chicago, learning from the legendary Milton Friedman. He […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Conversations, Digital Economy, ExpertSpeak, Management, Marketing, The Thinker Interview Tagged With: Digital Marketing, Marketing Mix, Marketing Models, Slider

John Little: The man behind marketing science

October 19, 2012 By Zhang Kaifu

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management Science at MIT’s Sloan School of Management, is widely regarded as the founding father of marketing science. While he began his career in the field of operations research almost five decades ago, he eventually branched […]

Filed Under: All Articles, Best Practice, Conversations, Marketing, Q&A, Videos Tagged With: John Little, Marketing, Marketing Models, Marketing Science

China’s 4S car dealerships hit the skids

November 9, 2011 By CKGSB Knowledge

A decade ago, buying a car in China was no easy task. You normally went to a big market full of dozens, maybe hundreds, of independent sellers hawking an inconsistent variety of vehicles. You might then buy a car and later discover that it needed repairs, and return to the market only to find your […]

Filed Under: 2011, All Articles, Automobile Industry, Best Practice, Consumers, Know China, Retail Tagged With: 4s car dealerships, Automobiles, Car Dealerships, Chinese Car Market, Marketing Models, Zhao Hao

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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RSS CKGSB News & Events

  • Professor Erica Li comments on IMF’s latest ‘Global Financial Stability Report’
  • CKGSB Economist Develops Dynamic Model for Reopening Strategies amid COVID-19
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  • What 500 years of history tells us about the long-term economic impact of pandemics

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