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Contagious: Jonah Berger on why some things catch on

March 20, 2014 By Neelima Mahajan

In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind why some things go viral and how companies can use it. Seoul is hardly the nerve center for all things cool. Yet when South Korean singer Psy released his sixth album in July 2012, one song—Gangnam Style—rocked music charts, […]

Filed Under: All Articles, Best Practice, Consumers, Conversations, Digital Economy, ExpertSpeak, Innovation, Management, Marketing, Technology, The Thinker Interview Tagged With: Apple, Jonah Berger, Malcolm Gladwell, Slider, Wal-Mart

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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