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Digital Promised Land: Retailers Look to E-Commerce to Succeed in China

April 15, 2013 By Daniel Garst

Can Western retail brands make it big in China’s e-market? In September 2012, The Home Depot announced that it was closing all seven of its megastores in China. After eight years of consumer research and a $100-million 12-store acquisition, The Home Depot called it quits in China after realizing that China isn’t a sure return […]

Filed Under: All Articles, Best Practice, Connections, Consumers, Digital Economy, eCommerce, Globalization, Know China, Mergers and Acquisitions, Retail, Strategy, Supply Chain, Technology, Winning in China Tagged With: 360buy, 360buy.com, Best Buy, E-Commerce, E-Commerce in China, Home Depot, Jingdong, Jingdong Mall, Macy's, Slider, The Home Depot, Tmall, Wal-Mart, Yihaodian, Zara

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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