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Can Luxury Brands Bounce Back in China?

January 26, 2016 By Deng Yuanyuan

Luxury sales are down in China due to a variety of factors: from the economic slowdown to the corruption crackdown, and even the changing tastes of the Chinese consumer. Luxury brands that relied on China sales to prop up their numbers are scrambling for solutions even as they are being forced to shut down stores. Is this the end of luxury’s dream run in China? What strategy should brands deploy to regain lost ground in China’s luxury market? CKGSB Knowledge spoke to Benoit Garbe, Senior Partner, and Nicolas Derville, Analyst, Millward Brown Vermeer, to diagnose what’s wrong with China’s luxury market and offer possible prescriptions.

Filed Under: All Articles, Conversations, Q&A Tagged With: Conversation, Luxury Brands, luxury consumers

Is Time Running Out For Luxury in China?

January 25, 2016 By Deng Yuanyuan and Li Hui

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash cow it once was. Multiple reports suggest that the luxury retail business in China is shrinking. The top 10 global luxury brands as per Millward Brown’s latest BrandZ report—a list that includes names like Louis Vuitton, Hermes, Gucci and Chanel—saw 6% of their total brand valuation evaporate in 2015, and China is partly to be blamed. Already the likes of Louis Vuitton, Armani, Prada and Chanel have started shuttering stores in China. But all is not lost and luxury can still make a comeback in China.

Filed Under: All Articles, Branding, Consumers, eCommerce, Infographics, Know China Tagged With: Luxury Brands, luxury consumers, Luxury Goods

China’s Luxury Market Grows in Lower-Tier Cities

July 10, 2013 By Neelima Mahajan

Ogilvy & Mather Chief Knowledge Officer Kunal Sinha believes that China’s lower tier cities hold the key to the country’s growth If you thought that China is all about big cities like Beijing, Shanghai and Guangzhou, think again. The next big areas of growth are lower cities in China’s interiors. With 200 million households, rising incomes […]

Filed Under: All Articles, Best Practice, China, Consumers, Demographics, Employment, Know China, Retail, Videos Tagged With: Consumers, Kunal Sinha, Lower-Tier Cities, Luxury Brands, Luxury Goods, Slider, Urbanization

Can Shanghai Tang Become the definitive Chinese luxury brand?

April 9, 2013 By Ambika Behal

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Creativity, Culture, Know China, Management, Retail, Society Tagged With: Branding, Chinese Luxury Brands, David Tang, Luxury Brands, Luxury Goods, Made in China, Richemont, Shanghai Tang, Slider

Decoding Luxury Brand Management

January 7, 2013 By Neelima Mahajan

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or is there more to it? Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term. A product that […]

Filed Under: All Articles, Best Practice, Consumers, Know China, Marketing, Retail, Videos Tagged With: Chinese Luxury Brands, Louis Vuitton, Luxury Brands, Slider, Vincent Bastien

The New Big Spenders

November 16, 2012 By Matthew Jukes and Yan Ruiying

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei Pedestrian Street in downtown Chongqing was a bustling hub of cheap goods and low-end domestic brands. To see a woman stroll down the street toting a Louis Vuitton bag wouldn’t have been unbelievable: everyone would have just […]

Filed Under: 2012, All Articles, Best Practice, Branding, China, Consumers, Marketing Tagged With: Lower-Tier Cities, Luxury Brands, Luxury Goods, Slider, Tier-2 Cities, Tier-3 Cities

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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