BMW China President and CEO Karsten Engel on how China became the company’s largest market globally, and how things are shaping up in the ‘New Normal’.
China’s Luxury Market Grows in Lower-Tier Cities
Ogilvy & Mather Chief Knowledge Officer Kunal Sinha believes that China’s lower tier cities hold the key to the country’s growth If you thought that China is all about big cities like Beijing, Shanghai and Guangzhou, think again. The next big areas of growth are lower cities in China’s interiors. With 200 million households, rising incomes […]
Lower-tier Cities: China’s Next Big Thing
Ogilvy & Mather’s Kunal Sinha believes that China’s lower-tier cities hold the key to the country’s growth If you thought that China is all about big cities like Beijing, Shanghai and Guangzhou, think again. The next big areas of growth are lower-cities in China’s interiors. With 200 million households, rising incomes and growing opportunities, China’s […]
Download the June 2013 issue of CKGSB Magazine: Future of Freemium
You are invited to download the June issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: The Future of Freemium: In light of the recent debate over whether WeChat should start charging its users, CKGSB Magazine takes a close look at the freemium model in which a company provides the bulk of its services […]
The New Big Spenders
Luxury brands change tactics to drive sales in tier-two and tier-three cities Just a decade ago, Jiefangbei Pedestrian Street in downtown Chongqing was a bustling hub of cheap goods and low-end domestic brands. To see a woman stroll down the street toting a Louis Vuitton bag wouldn’t have been unbelievable: everyone would have just […]
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