CKGSB Knowledge

China-focused leadership and business analysis

  • Know China
    • Chinese Economy
      • Airline Industry
      • Agriculture
      • Automobile Industry
      • Business Conditions Index
      • Logistics
      • Manufacturing
      • Movie Industry
      • Real Estate
      • Retail
      • Tourism
    • Society
      • Consumers
      • Culture
      • Demographics
      • Sports
    • Economics
    • Employment
    • Environment
    • Policy and Law
    • Resources
  • Finance
    • Internet Finance
    • Banking
    • Stock Markets
    • Private Equity
  • Digital Economy
    • eCommerce
    • Technology
    • Digital Marketing
    • O2O
  • Connections
    • Economy
    • Emerging Economies
    • International Trade
    • Globalization
  • Winning in China
    • Multinationals in China
    • Joint Ventures
    • Mergers and Acquisitions
  • Best Practice
    • Marketing
    • Management
    • Creativity
    • Branding
    • Social Good
      • CSR
      • Social Entrepreneurship
      • Sustainability
    • Entrepreneurship
    • Innovation
    • Strategy
    • Intellectual Property
    • Supply Chain
    • Talent
  • ExpertSpeak
    • Conversations
    • C-Suite
    • The Thinker Interview
    • The Chinapreneurs
    • Invisible Hand Revealed
    • Opinion

Decoding Luxury Brand Management

January 7, 2013 By Neelima Mahajan

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or is there more to it? Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term. A product that […]

Filed Under: All Articles, Best Practice, Consumers, Know China, Marketing, Retail, Videos Tagged With: Chinese Luxury Brands, Louis Vuitton, Luxury Brands, Slider, Vincent Bastien

About

Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Read the Knowledge Magazine

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship
  • CKGSB Professor Fan Xinyu Joins 400 Visionaries to Discuss Asia’s Future at Globally Renowned Horasis Asia Meeting

About Us

  • CKGSB Knowledge Reader Survey
  • Contact
  • Copyright Statement
  • Know What’s Next for Business in China and Beyond
  • Publications
  • The CKGSB Knowledge team

Follow us

RSSTwitterFacebookLinkedinYoutube

Search

Magazine

Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Most Popular Articles

  • Climate Change and Fake News
  • The Thinker Interview with Philip Kotler, the Father of Marketing
  • The Big Cover-up: Tattoo Culture in China
  • The Future Of Shopping
  • The Importance of Creativity in Business

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

Copyright © Cheung Kong Graduate School of Business. All Rights Reserved. ICP1057951