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When Branding Meets Politics: Interview with Shaun Rein

March 19, 2018 By Dominic Morgan

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in the Chinese economy years before the Western media caught on. In 2012, his first book, The End of Cheap China, highlighted that China’s low-cost manufacturing miracle was coming to an end. Two years later, he correctly predicted the rise of a new generation of innovation-led Chinese companies in The End of Copycat China. In his third book, The War for China’s Wallet, he tells us that it has never been more critical for brands to understand the Chinese market.

Filed Under: All Articles, Branding, Conversations, Know China, Strategy Tagged With: Localization, Marketing

How LinkedIn China Learnt How to Win Friends and Influence People

July 14, 2015 By Li Hui

In China, LinkedIn is offering its tried and tested formula of professional networking with some unique twists.

Filed Under: All Articles, Best Practice, Branding, Infographics, Strategy, Winning in China Tagged With: China-fication, Infographics, LinkedIn, Localization, Network, Slider, Social Media, WeChat

Starbucks in China: A Matcha Latte and Mooncakes, Please

June 11, 2015 By Li Hui

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.

Filed Under: All Articles, Best Practice, Infographics, Know China, Retail, Strategy, Winning in China Tagged With: China Strategy, China-fication, Chinese Consumers, Localization, Slider, Starbucks

Of Rickshaws, Cats and Uber China

April 23, 2015 By Li Hui

Uber China is going all out to woo customers with quirky promotions. Here’s how.

Filed Under: All Articles, Best Practice, Creativity, Marketing, Strategy, Winning in China Tagged With: Didi Dache, Kuaidi Dache, Localization, Marketing Strategy, Slider, Uber, Yidao Yongche

Amazon China: A Lightweight

January 14, 2015 By Ana Swanson

Amazon China is redoubling its efforts, but will it succeed at the second attempt in the country’s hyper-competitive e-commerce sector?

Filed Under: All Articles, Best Practice, Digital Economy, eCommerce, Know China, Retail, Strategy Tagged With: Alibaba, Amazon, Amazon China, Competition, eBay, Free Trade Zone, Government Regulation, Kindle, Localization, Slider, Taobao

Tesla China: Charging Up!

December 12, 2014 By Chris Russell

Having finally brought its innovative technology here, Tesla China now faces the challenge of making it work in the worldʼs largest auto market.

Filed Under: All Articles, Automobile Industry, Best Practice, C-Suite Interview, Consumers, Conversations, Know China, Strategy Tagged With: Automobiles, Chinese Consumers, Electric Vehicles, Elon Musk, Infrastructure, Innovation, Localization, Slider, Tesla

India-China Relations: Silk Road 2.0

September 22, 2014 By Ana Swanson

Will India’s new Prime Minister Narendra Modi change India-China business relations?

Filed Under: All Articles, Connections, Emerging Economies, Finance, International Trade, Know China, Manufacturing Tagged With: China-India, Foreign Investment, Huawei, Infrastructure, labor market, Localization, MNCs, Slider, Telecom, World Bank

Innovation Works and its Silicon Valley Dreams

September 15, 2014 By Beidi Zhang

Innovation Works, the Beijing-headquartered incubator founded by former Google China chief Kai-Fu Lee, has set up a base in Silicon Valley. Chris Evdemon, who is spearheading Innvation Works’ US foray, explains the rationale.

Filed Under: All Articles, Best Practice, Conversations, Digital Economy, Entrepreneurship, Finance, Innovation, Q&A, Technology Tagged With: Chinese Market, Copycat, Google, Incubators, InnoSpring, Localization, Silicon Valley, Slider, Start-ups, WeChat

Infiniti China: Taking On the Country’s Luxury Car Market

September 10, 2014 By Neelima Mahajan and Major Tian

Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Conversations, Know China, Manufacturing, Marketing, Strategy, Videos Tagged With: Automobiles, BMW, Chinese Car Market, Daniel Kirchert, Infiniti, Localization, Marketing Strategy, Nissan, Slider, Sponsorship, Video Interview

Face-off! MNCs versus Chinese Companies

September 9, 2014 By Suzanne Edwards

In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies. Our experts offer strategy tips that will help MNCs navigate China’s business landscape. Multinational companies (MNCs) in China are finding it hard to navigate what is an increasingly rough terrain. The economy is slowing, the cost of doing business in China is rising, and to add […]

Filed Under: All Articles, Best Practice, China, Connections, Intellectual Property, Marketing, Multinationals in China, Strategy Tagged With: Business Strategy, Chinese Company, Chinese Market, Competition, Government Regulation, IP, Localization, P&G, Pricing, Slider, Xiaomi

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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