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How Moutai Became the World’s Most Valuable Liquor Maker

March 8, 2018 By Wynne Wang

It’s a comeback story worthy of a Hollywood blockbuster. Three years ago, China’s once all-powerful liquor maker Kweichow Moutai looked to be on the ropes. President Xi Jinping’s anti-corruption campaign had dealt a vicious blow to the country’s most famous spirit brand—for years a staple on every government banquet table—and the company’s profits and share price had taken a hammering. By January 2014, Moutai’s shares were worth just over RMB 119 ($18.31) per share—a fall of 50% in 14 months. With no end to the crackdown in sight, some questioned whether the legendary distiller would ever recover.

Filed Under: China Tagged With: Baijiu, Liquor, Moutai

Controlling Your Drinking: How Price-Fixing Leaves Drinkers Yearning for More

March 14, 2013 By Brian Viard

CKGSB, Brian Viard

As Chinese authorities implement new regulations to crack down on price-fixers, will consumers be better off or lose out in a pricing race to the bottom? China’s National Development and Reform Commission (NDRC) recently fined Kweichou Moutai and Wuliangye Yibin RMB 449 million (about $72 million) for violating antimonopoly laws. Although this represents only about 1% of the […]

Filed Under: All Articles, ExpertSpeak, Invisible Hand Revealed, Policy and Law Tagged With: Alcohol, Antimonopoly, Baijiu, Invisible Hand Revealed, Liquor, Moutai, National Development and Refom Commission, NDRC, Price-fixing, Wuliangye

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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