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Tom Doctoroff on Marketing in the Digital Era

November 26, 2014 By Neelima Mahajan

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, Digital Economy, Marketing, Strategy Tagged With: Apple, BMW, Brand Loyalty, Digital Marketing, Li Ning, Slider, Social Media, Twitter

The Going Gets Tough for MNCs in China

August 20, 2014 By Neelima Mahajan and Major Tian

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing the dynamics of business for MNCs in China. How should they cope? In the past three decades, China was the place to be for multinational companies (MNCs): a cheap labor force, effective infrastructure and an increasingly […]

Filed Under: All Articles, Best Practice, China, Chinese Economy, Connections, Finance, Multinationals in China, Strategy, Talent, Videos Tagged With: Baidu, Branding, Chinese Market, Economic Growth, Google, Government Control, Huawei, Human Resources, Li Ning, MNC Strategy in China, Slider, State Owned Enterprises

China Roundup: China Industrial Production Slows and the Alibaba-Alipay Relationship Restructured

August 15, 2014 By Major Tian

This week, China industrial production figures revealed a slower growth from last year; Lenovo and Tencent reported profits while sportswear manufacturer Li-Ning suffered yet another battering; and Alibaba restructured its relationship with Alipay. The Macro Picture  China’s GDP growth bounced back to the target rate of 7.5% in the second quarter, but newly released data […]

Filed Under: All Articles, China Round-up, Chinese Economy, Connections, Digital Economy, eCommerce, Economy, International Trade, Know China, Retail, Technology Tagged With: Alibaba, Chinese Company, Exports, GDP Growth, IPOs, Jack Ma, Lenovo, Li Ning, Loans, Online Shopping, Sina Weibo, Slider, Tencent, WeChat

Sportswear brand Li-Ning Struggles to Hold it Together

November 4, 2013 By Xin En Lee

Li Ning

Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning epitomized the image of a powerful, rising China when he soared across the Bird’s Nest in one of the Olympics’ arguably most unforgettable moments. The image of a rising China did not just end there, for […]

Filed Under: All Articles, Best Practice, Branding, Connections, Consumers, Globalization Tagged With: Li Ning, Slider, Sportswear

CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?

September 25, 2013 By CKGSB Knowledge

You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY: The End of Exports?: As China pushes to become an economy based on consumption, what happens to exports? SNAPSHOT: China’s Urban Layers: An infographic showing the different phases and facets of China’s urbanization story. CHINA INSIGHT:  Bolshie in […]

Filed Under: Airline Industry, All Articles, Banking, Best Practice, China, Chinese Economy, Connections, Economy, Know China, Management, Manufacturing Tagged With: Advertising, Alibaba, Exports, Li Ning, M&A, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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