Ogilvy & Mather Chief Knowledge Officer Kunal Sinha believes that China’s lower tier cities hold the key to the country’s growth If you thought that China is all about big cities like Beijing, Shanghai and Guangzhou, think again. The next big areas of growth are lower cities in China’s interiors. With 200 million households, rising incomes […]
Lower-tier Cities: China’s Next Big Thing
Ogilvy & Mather’s Kunal Sinha believes that China’s lower-tier cities hold the key to the country’s growth If you thought that China is all about big cities like Beijing, Shanghai and Guangzhou, think again. The next big areas of growth are lower-cities in China’s interiors. With 200 million households, rising incomes and growing opportunities, China’s […]
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