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Can Amazon’s Fire Phone Replicate the Kindle’s Success?

August 5, 2014 By Major Tian

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get the Fire Phone in the hands of customers already addicted to other smartphones like the iPhone. Since its introduction in June, Amazon’s new gadget, the Fire Phone, has drawn lots of skepticism on whether the phone […]

Filed Under: All Articles, Best Practice, Consumers, Conversations, Digital Economy, eCommerce, Marketing, Q&A, Technology Tagged With: Amazon, Business Models, Consumers, E-Books, E-reading, eCommerce, Fire Phone, Google, Jeff Bezos, Kindle, Marketing Strategy, Slider, Smartphone, Technology

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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