Social media can be a great tool for marketing in the moment. Also the worst.
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.
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