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O2O Primer: Online to Offline Commerce in China

September 30, 2014 By Li Hui, Major Tian and Neelima Mahajan

Online to Offline commerce, or O2O, is being heralded as the next big thing in China’s e-commerce sector. Why is it so popular and who are the key players?

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Infographics, O2O, Technology Tagged With: Airbnb, Alibaba, Alipay, Baidu, eCommerce, GroupOn, Infographic, O2O, Slider, Taobao, Tencent, Uber, Vanke, Wanda, WeChat

Doing Business with China: The Power of Local

January 19, 2012 By Sam Waldo

The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local needs and wants. Time and time again, the group buying company Groupon has found itself in hot water in China. Before Groupon’s Chinese site Gaopeng even launched, China’s group buying sites formed a loose alliance against the firm […]

Filed Under: 2012, All Articles, Best Practice, Branding, Chinese Economy, Consumers, Digital Economy, eCommerce, Employment, Management, Marketing, Technology Tagged With: Group Buying, GroupOn, GroupOn China, Local Brands, Local Government, Power, Research

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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