Online to Offline commerce, or O2O, is being heralded as the next big thing in China’s e-commerce sector. Why is it so popular and who are the key players?
The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local needs and wants. Time and time again, the group buying company Groupon has found itself in hot water in China. Before Groupon’s Chinese site Gaopeng even launched, China’s group buying sites formed a loose alliance against the firm […]