University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them. Chinese companies are globalizing at an unprecedented rate. While Lenovo is now the world’s largest PC maker, Haier is the world’s largest consumer appliance manufacturer. Huawei has been giving […]
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]
The World Trade Organization’s Bali deal is likely to boost China’s economy tremendously. Here’s how. Eighteen years since its founding and one day after the current round of trade liberalization talks’ scheduled end, on 7th December 2013, the 159 members of the World Trade Organization (WTO) finally did something few observers expected: they agreed on something. […]
How private Chinese companies are navigating mergers and acquisitions in the US. At times, the obstacles seemed insurmountable. The acquisition of A123 Systems, an American manufacturer of lithium ion batteries, by a Chinese auto parts maker named Wanxiang triggered vehement opposition in the US. Lawmakers protested that the technology being sold to the Chinese had […]
You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: Innovation: Incubators tap homegrown innovation in China. With close similarities to incubators in Silicon Valley and an arsenal of China-specific tactics for start-up success, Chinese incubators are moving beyond the traditional role of incubators. They are creating […]
In a little over a decade since it came into being, China’s first homegrown search engine, Baidu, has become a formidable internet giant. Today Baidu commands over 85% of the Chinese search market, and in terms of marketshare, it is counted among the top three search engines globally. It has also started to create a […]
Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In early 2011, Chinese dairy producer Bright Food convened a meeting with outside investors and consultants. The company had mountains of cash, priceless connections and Beijing’s blessing. Having grown to become China’s second-biggest food and drink […]
In 2011 China engaged in multilateral trade across the globe, both spending on imported goods and services, and investing in foreign industries. Topping China’s shopping list were machinery and electrical equipment imports from Japan, Korea, Taiwan, the United States and Germany, followed by mineral products from Australia, Russia and Indonesia. Five of China’s key import […]