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Coke’s Secret Formula: Cultural Equity

November 24, 2014 By Neelima Mahajan

University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

Filed Under: All Articles, Best Practice, Branding, Conversations, Culture, Know China, Marketing, Q&A, Videos Tagged With: Cadillac, Coca-cola, Consumer Behavior, Globalization, Marketing, Slider

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

November 5, 2014 By Li Hui

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.

Filed Under: All Articles, Best Practice, Branding, Digital Economy, eCommerce, Marketing, Strategy, The Chinapreneurs Tagged With: Chinese Consumers, Chinese Market, Competition, Cosmetics, E-Commerce, Globalization, Japan, L'Oreal, Positioning, Proya, Slider

Understanding the Globalization of Chinese Companies

July 30, 2014 By Neelima Mahajan

Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them. Chinese companies are globalizing at an unprecedented rate. While Lenovo is now the world’s largest PC maker, Haier is the world’s largest consumer appliance manufacturer. Huawei has been giving […]

Filed Under: All Articles, Best Practice, Connections, Conversations, Globalization, Strategy Tagged With: Bright Food, Business Strategy, Chinese Brands, Chinese Company, Globalization, Haier, Huawei, Lenovo, MNCs, PC-Plus, Slider, TCL, Weetabix

Martin Roll on Building Strong Chinese Brands

July 1, 2014 By Neelima Mahajan

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]

Filed Under: All Articles, Best Practice, Branding, Connections, Globalization, Marketing, Strategy, Videos Tagged With: Branding, Business Strategy, Chinese Brands, Chinese Company, Globalization, Huawei, Lenovo, Made in China, Marketing, Samsung, Slider

The World Trade Organization’s Bali Package: Good News for China

December 19, 2013 By Bennett Voyles

The World Trade Organization’s Bali deal is likely to boost China’s economy tremendously. Here’s how. Eighteen years since its founding and one day after the current round of trade liberalization talks’ scheduled end, on 7th December 2013, the 159 members of the World Trade Organization (WTO) finally did something few observers expected: they agreed on something. […]

Filed Under: All Articles, Chinese Economy, Connections, Economy, Emerging Economies, International Trade Tagged With: Chinese Economy, Globalization, International Trade, OECD, Slider, World Trade Organization, WTO, WTO Bali

How Chinese Companies are Making it in America

November 11, 2013 By Ana Swanson

How private Chinese companies are navigating mergers and acquisitions in the US. At times, the obstacles seemed insurmountable. The acquisition of A123 Systems, an American manufacturer of lithium ion batteries, by a Chinese auto parts maker named Wanxiang triggered vehement opposition in the US. Lawmakers protested that the technology being sold to the Chinese had […]

Filed Under: All Articles, Best Practice, China, Connections, Globalization, Joint Ventures, Mergers and Acquisitions, Strategy, Winning in China Tagged With: Globalization, Mergers and Acquisitions, Slider

Download the March 2013 issue of CKGSB Magazine: Tapping homegrown innovation

March 25, 2013 By CKGSB Knowledge

You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: Innovation: Incubators tap homegrown innovation in China. With close similarities to incubators in Silicon Valley and an arsenal of China-specific tactics for start-up success, Chinese incubators are moving beyond the traditional role of incubators. They are creating […]

Filed Under: All Articles, Banking, Best Practice, China, Chinese Economy, Connections, Consumers, Digital Economy, eCommerce, Employment, Entrepreneurship, Environment, Finance, Globalization, Infographics, Innovation, Know China, Private Equity, Talent Tagged With: #Sir Tom Hunter, Apple, Art of War, Baidu, Best Buy, E-Commerce, E-Commerce in China, Environment, Globalization, Haier, Huawei, Incubators, Innovation, Jeffrey Pfeffer, Jennifer Li, KFC, Lenovo, Nokia, Pizza Hut, Private Enterprise, Robert Aumann, Slider, Smartphone, Sun Tzu, Yum! Brands

Growth Engine: China’s Search Giant Baidu

March 12, 2013 By Neelima Mahajan

In a little over a decade since it came into being, China’s first homegrown search engine, Baidu, has become a formidable internet giant. Today Baidu commands over 85% of the Chinese search market, and in terms of marketshare, it is counted among the top three search engines globally. It has also started to create a […]

Filed Under: All Articles, C-Suite Interview, Connections, Conversations, Globalization, Technology Tagged With: Baidu, Globalization, Google, Internet Companies, Jennifer Li, Robin Li, Search Engines, Slider, Yandex

Stepping Out: The Globalization Strategies of Chinese Companies

February 22, 2013 By Christopher Beddor

Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In early 2011, Chinese dairy producer Bright Food convened a meeting with outside investors and consultants. The company had mountains of cash, priceless connections and Beijing’s blessing. Having grown to become China’s second-biggest food and drink […]

Filed Under: All Articles, Connections, Globalization, Joint Ventures, Mergers and Acquisitions, Winning in China Tagged With: Baidu, Bosideng, Bright Food, Chongqing Lifan Industry, Globalization, Haier, Hongda, Lifan, M&A, Mergers and Acquisitions, Slider, Weetabix

Where in the World is China Investing?

January 25, 2013 By CKGSB Knowledge

In 2011 China engaged in multilateral trade across the globe, both spending on imported goods and services, and investing in foreign industries. Topping China’s shopping list were machinery and electrical equipment imports from Japan, Korea, Taiwan, the United States and Germany, followed by mineral products from Australia, Russia and Indonesia. Five of China’s key import […]

Filed Under: All Articles, China, Connections, Finance, Globalization, Infographics Tagged With: China's FDI, FDI, Foreign Investment, Globalization, Import, Infographic, Slider, Trade

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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